Professional profile
Client-facing technology professional with experience translating business requirements into CRM configuration, mapping ecommerce workflows and coordinating software implementations through go-live. Background across CRM, ecommerce, booking and logistics platforms, including customer onboarding, data validation, user training and application support. Combines business process improvement and stakeholder coordination with B2B client servicing, team leadership and ecosystem partnerships.
Professional experience
VeecoTech Solutions / RakanSales
Senior Sales & Growth Executive | May 2026–present
- Gather and clarify client requirements for custom website and software projects.
- Configure CRM pipelines, lead labels and assignment rules; coordinate CRM implementations from discovery through go-live, including customer-record validation.
- Develop knowledge-base content and deliver product demonstrations explaining CRM workflows and business use cases.
- Test real sales workflows and recommend usability improvements and product features.
SferaAI
Go To Market Lead | July 2024–August 2025
- Led go-to-market strategy and execution for booking software serving salons, facilities and other service businesses.
- Managed customer onboarding and configured booking services, staff access and business rules.
- Onboarded a local city council in Perak to a facilities-booking system, delivered in-person staff training and provided ongoing support through a dedicated WhatsApp group.
- Created user setup guides and delivered product training to support adoption.
Krenovator
Head of Marketing | June 2023–March 2024
- Led B2B lead-generation and brand-awareness initiatives for technology talent services.
- Configured and implemented internal HubSpot CRM workflows for lead generation, lead tracking and team follow-up.
Initially part-time alongside Orius Digital; subsequently moved to Krenovator full-time.
Orius Digital
Digital Marketing Specialist | May 2023–January 2024
- Helped clients use Shopify and third-party tools for email marketing and conversion optimisation.
- Mapped ecommerce processes and configured email, cross-sell and customer engagement applications.
- Coordinated configuration-issue resolution with clients and technical teams, documented fixes and prepared user handover guides.
Part-time during the overlap with Krenovator.
EasyStore
Head of Marketing | November 2022–May 2023
Head of Community | April 2021–November 2022
- Led the marketing team and supported adoption of shared campaign and reporting workflows with SOPs and templates.
- Led ecosystem partnerships and coordinated product workshops for merchant enablement.
- Served as an ecommerce trainer for SMEs through programmes involving MDEC, eUsahawan, SIDEC and Cradle, and coworking-space partnerships.
- Across EasyStore roles, wrote tutorials and technical how-to articles and delivered online training, webinars and workshops.
Delyva
Co-founder & Marketing Lead | January 2019–January 2021
- Co-founded the shipping management platform and led go-to-market strategy and execution.
- Owned shipping workflow setup and standardised customer onboarding checklists and client handovers.
Matdespatch.com
Marketing Lead | January 2018–January 2021
- Led digital and performance marketing for a delivery application and managed service offering.
- Introduced a structured customer-to-operations handoff process for delivery requests.
Delyva originated within the same company before becoming a separate company; the roles overlapped.
EasyStore
Digital Marketing & Market Expansion | April 2015–May 2017
- Executed performance marketing and supported international market expansion.
- Supported merchant onboarding and ecommerce setup, including catalogue, payment and shipping configuration.
Pos Malaysia Berhad
International Business Development Assistant Executive | September 2014–March 2015
- Supported International SBU projects, including Ezipoz and Flexipack, through rollout documentation and stakeholder follow-ups.
Celebrity Fitness
Customer Service Representative | March 2011–January 2012
- Provided customer service at the Subang Parade branch, resolving membership, access and account enquiries and escalating complex cases.